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About Spark

Every Brand Has a Story...

Here's Ours.

Sparking Solutions

Owner & CEO Chelsea Williams stumbled into the world of branded merchandise by accident, but she immediately knew that she had found her calling.

After working for several of the top branded merchandise agencies, she saw an opportunity to launch Spark Branded Solutions and start disrupting the industry.

Spark is proud to be an inclusive, high-performing agency dedicated to both our customers and our employees. Our company is built on a culture that proves you don’t have to choose between working hard and having fun. We’re not trying to fit the mold… we’re trying to break it!

Our team of experts will guide you every step of the way, from conceptualization to delivery. We offer a suite of scalable solutions to fit your needs – whether you are a small business or a large international company.

Ready to experience the Spark difference? Contact us today to get started.

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Meet the Team

Company Culture

We know that company culture plays a huge part of a company's success. That's why we're committed to building a culture of caring, starting from the top.

We Believe in:

Flexibility

We're not just talking about your hours, although those can be flexible too! Spark's leadership team is committed to being flexible and nimble, always looking for the best way to service our employees - and our customers!

Gratitude & Recognition

We know that you work hard, and your hard work deserves to be recognized. Whether we're sending kudos or thanking you for your business, we want you to know that you're appreciated.

Collaboration

Our team thrives in a collaborative environment. After all, we can achieve so much more together than we ever could apart.

Work/Life Balance

That's right... we want you to take your PTO! Promoting a healthy work-life balance helps our team achieve happiness and well-being in the workplace. And when our team is happy, our customers are happy!

Consistency

We set high expectations for ourselves. You can expect consistent results – every project, every time.

Chelsea Williams - Owner & CEO

Chelsea is Owner & CEO of Spark Branded Solutions, as well the mom to a rambunctious toddler and an adorable infant. Who says you can't have it all?! As a sales and marketing expert, she has helped hundreds of companies build their brands by choosing impactful promotional products as part of their marketing strategies. With a background in broadcast journalism and a decade of experience in promo, she's committed to helping you tell your story through promotional products.

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  A news anchor.
ON THE WEEKENDS, YOU CAN FIND ME: Napping.
MY FAVORITE PEOPLE CALL ME: Mama.

Michelle Burke -Vice President of Sales

As Vice President of Sales, Michelle leverages decades of experience in the promotional products industry and is the fearless leader of our sales team. She brings years of global sales experience and is committed to elevating our sales team through collaboration, strategic planning and professional development. She is an active member of her local rotary club and embodies a true volunteer spirit - both in her personal and professional life.

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  A Broadway star.
ON THE WEEKENDS, YOU CAN FIND ME: Wandering antique and farmers markets.
MY FAVORITE PEOPLE CALL ME: Mich.

Becky Link –CONTROLLER

Becky has been involved in promotional marketing for over 34 years in roles as CFO and Controller. She loves working in the fun and creative promotional marketing arena. She is married, has three adult children and two grandchildren. In her free time, she enjoys sewing, quilting, gardening and most of all, spending time with her two beautiful granddaughters.

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  A flight attendant.
ON THE WEEKENDS, YOU CAN FIND ME: Spending time with my family.
MY FAVORITE PEOPLE CALL ME: Mom, Mama, Grandmuddy.

Eileen Malayter -Senior Brand Manager

Eileen is a seasoned Senior Brand Manager who is well-versed in every aspect of the promo industry. There's a reason that her clients love her - she's a creative at heart, and she's known for her flawless execution of projects. She's cultivated an impressive portfolio that continues to grow, thanks to her strong business development skills.

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  Editor of a fashion magazine.
ON THE WEEKENDS, YOU CAN FIND ME: Checking out the latest musical.
MY FAVORITE PEOPLE CALL ME: E.

Kathleen McClure -Senior Brand Manager

Kathleen is a Senior Brand Manager with 32 years of marketing and promotional sales experience. Her creativity, strategic business sense, high energy and stellar work ethic has resulted in long term client relationships that have grown into friendships. Her clients trust whether a project is large or small, she’ll get it done and keep it fun. But, her proudest accomplishment has been being mom to her two sons both now attending Oklahoma State University. Go Pokes!

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  A teacher.
ON THE WEEKENDS, YOU CAN FIND ME: With my family on the lake (weather permitting).
MY FAVORITE PEOPLE CALL ME: Mom or Kat.

AMY DANIELS –SENIOR BRAND MANAGER

With more than a decade of industry experience under her belt, Amy is more than a Senior Brand Manager – she’s your visionary partner who will turn your merchandise concepts into dynamic reality. From conceptualization to final delivery, Amy will guide you every step of the way. Nothing beats the smiles of her happy customers and seeing their merchandise in action! This former gymnast turned pickleball fan resides in West Michigan with her husband, two toddlers and Weimaraner.

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  A veterinarian.
ON THE WEEKENDS, YOU CAN FIND ME: Chasing kiddos at the beach or yelling "fore" at the golf course.
MY FAVORITE PEOPLE CALL ME: Captain of the A-Squad.

JACKIE JAMES –SENIOR PROJECT MANAGER

Jackie comes to us with more than seven years of industry experience. In her role as Senior Project Manager, she brings the best aspects of her previous roles into one hybrid role. Whether she’s supporting our sales team by keeping their orders running smoothly or recommending new products for their clients, she’s always making us look good! A good blend of fun and no-nonsense, Jackie is the workplace comedian but knows when to buckle down and get it done. Outside of work, Jackie is married with a bonus child and two pets. Her family loves to travel and enjoys her homecooking and baking – a self-taught skill that she picked up during quarantine.

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  A doctor.
ON THE WEEKENDS, YOU CAN FIND ME: Treasure hunting at Home Goods.
MY FAVORITE PEOPLE CALL ME: My favorite people are my pets, and I’d like to think they call me “best mom ever!”

Grayson Harris -PROGRAM & MARKETING SPECIALIST

Grayson is our Program & Marketing Specialist and an integral part of the work that's done behind the scenes at Spark. Whether managing our social media, creating pitch decks or building our newest webstore, her role is the backbone of our brand. Prior to joining our team, she honed her skills as a digital marketing specialist.

WHAT I THOUGHT I WOULD BE WHEN I GREW UP:  A singer.
ON THE WEEKENDS, YOU CAN FIND ME: Having brunch with my friends.
MY FAVORITE PEOPLE CALL ME: G.
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